Sunday, 19 August 2012

Week 4 Charette - People and Lifestyle



We looked at how our future scenario from last week would affect Paddington and people’s lifestyles. We predicted a range of different lifestyles each with different situations and living scenarios. Each of these living scenarios had to engage with our future scenario of a virtual Paddington Central. We then discussed how our future scenario could be beneficial or deferential to their lifestyles. 

Small Businesses
-  No fixed retail spaces
-  Existing businesses or private sellers  only rent a digital space for a period of time

This shows a practical example how a virtual store could benefit a small business. Because of the increased floor space due to decreased on-hand stock, more storefronts become available. These extra storefronts are able to be rented for a short period of time to new businesses to sell and promote products and services. This creates a customizable floor space where the store can adapt to customer response.

Jeff
-  Lives in Paddington
-  Works 9 - 5
-  No to pop into supermarket
-  Catches public transport
-  Busy social & work life

Jeff is at work and realises he needs an ingredient for tonight’s dinner. He is able to go online and order that ingredient from Paddington Central, then have that item delivered to his home when he finishes work. This is a new and convenient way to shop when previously Jeff would have had to drop into the supermarket on the way home. 

RDC 
-  Takes train home
-  Arrives home at 6pm
-  Delivery arrives at 6:15
-  Happy he did not have to carry groceries on the train or go out on lunch break.

Customers of Paddington Central are able to register as a RDC (Registered District Customer), which is basically an online database of registered customers within the community. This takes away the need of having the retype information when getting goods delivered. We also discussed the possibility of having special meal plans ordered for specific RDC’s who required special dietary needs.

Maria
-  Meeting friends on her day off
-  Wants to shop & check out the new Iphone 10
-  Meets at Paddington Central

Maria is shopping on the weekend in her free time. When shopping she bumps into colleagues from the community. They discuss the new iphone and go to the electronic store to test one. After testing the new product she decides to buy one and has one ordered to her home that evening. Shortly after this Maria and her colleague’s notices there is a cooking class going in the centre. She books a class for next weekend with her new friends. She then goes home and realises she forgot to get ingredients for dinner. She hops online and orders ingredients. That evening she gets a delivery of her ingredients along with her new iphone. 

The inclusion of a virtual store has definitely enhanced these lives not only by convenience, but also on a social level.  The virtual store provides social activity whilst makes purchasing items convenient and fun.

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