Tuesday, 16 October 2012

Retail Theatre Example - Apple - Regent St London



Situated in the heart of Regent Street is the giant Apple Store. Apple's shops are famously more like showrooms than stores and the Regent Street branch features a studio for creative advice and a 64-seat theatre for workshops, events and demonstrations. This store is made famous by the fact that it is almost like a library showcasing new apple products. The public can come in a test out new apple products for as long as they like without being pressured by staff into purchasing the item. 

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