Tutorial Activity

Script:

Reality – The future scenario has to be one that is practical to the future projection of 2020-2030. My future scenario concentrates on community growth, focusing on the decentralisation of an urban city and economic growth. 

Creativity – Is the concept uniquely and critically engaging within Paddington’s context? Paddington has a driving force of local traders within the community. Bringing these trades together with the opportunity to promote themselves through retail theatre, and therefore consumers experience the three cores of retail theatre: Expression, Exploration and Discovery.

Stage:

Purpose- The function of the precinct is centred essentially around providing spaces to cater for the whole of Paddington. Consumers will form communities through retail theatre contributing to product and community development. This in turn will create social events and the community will start to be perceived as a reflection of the individual’s personal values. 

Navigation – Does the building justifiably fit within Paddington’s context. The building will essentially have a free facade with many spaces and activities viewable from street level. 

Integrity – Appropriate usage of materials and technologies will be used in the design to cater for such topics as future sustainability.

Scenes:

Presence and Identity – How does the intervention fit within and promote Paddington Central? Traders outside of Paddington will want to become part of the community and the precinct will offer a space where they can promote themselves and if the community wishes, accept them as part of the community growth. 

First Person Experience – consumers play to learn about their community and find useful information. Through this process they then contribute to the product development and perceive the brand and community growth as a reflection of personal values. Consumers learn about their community, build confidence with whats within their community, and form relationships.