Retail Theatre Example - Christian Louboutin

To mark the 20th anniversary of famous French footwear label Christian Louboutin, a ‘World of Louboutin’ concept space was created in London’s landmark Selfridges store. Retail display specialists Studio XAG worked with the designer himself to create five window displays on Selfridge’s Oxford Street and Orchard Street facades. The windows showcased key products from the 20th anniversary capsule collection, as well as select men’s seasonal and reissued iconic styles from the archive. The display came to life with 2D graphics, photographed specifically for the project, and arranged to highlight symmetry, changing scale, repetition and kaleidoscopic motion. See it in motion on YouTube.